We create entertainment-led content based on data-driven social strategies for drinks brands that want to become worth watching.

Specifically, we co-ordinate communications across key social channels, creating and sharing original content and using each channel to deliver against specific objectives. 

Everything we do is built on data-driven insight, delivered with creativity and intent and designed to engage audiences by cutting through the noise. 

ABOUT STRAIGHT SHOT

We work as an extension of our clients’ teams, not at arm’s length - valuing clarity, trust and collaboration. This means being available day-to-day, responding quickly to opportunities and balancing reactive content with long-term thinking. 

Our focus is always on long-term value, not short-term noise.

HOW WE WORK

A woman with brown hair working at a wooden desk with a laptop and a large monitor. The monitor displays a presentation slide asking about favorite music, album, and song. The desk has a potted plant, a digital clock, a camera, and various accessories. On the wall, there are shelves with bottles of gin, a YouTube play button award, and a small plant. A window provides natural light.

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Our core Team

Lucy Brown, a young woman with shoulder-length light brown hair, wearing a gray jacket over a black and white striped shirt, is smiling softly in a modern café or restaurant setting with warm lighting and wooden accents.

Lucy brown

10 years experience creating and implementing marketing and social media campaigns for global brands.

A man with long, gray, messy hair and a beard stands with arms crossed in a cozy, well-lit interior. He's wearing glasses, a white shirt, and a blue floral-patterned shirt. The background features warm lighting fixtures and a kitchen or dining area.

GUS COLQUHOUN

35 years experience founding, running, building and selling creative communications businesses. Co-founder of James Gin with James May.

Vishal Patel, co-founder of Straight Shot, standing inside a restaurant with hanging pendant lights, a bar counter, and decorative vases.

VISHAL PATEL

10 years experience scaling drinks brands from launch to acquisition including Mr Black and Ritual Zero Proof. Now CEO of James Gin. 

INSIGHTS