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The Content That Works on TV Will Surprise You (And Crush Your Metrics)
After 820,000 subscribers and 18 months of trial and error, here's what we’ve learnt actually performs on big screens:
Your YouTube Content Looks Terrible on a 65" TV (And That's a Problem)
Over 150 million Americans now watch YouTube on their televisions. Not on phones. Not on laptops. On actual TVs, in their living rooms, often with other people, for extended periods.
YouTube isn't competing with TikTok anymore. It's competing with Netflix.
YouTube Killed the £150K TV Budget (And No-one Noticed)
Here's the revolution nobody's talking about: you can now make content that looks like television for less than the catering budget on a traditional TV shoot. Technology has made TV-quality production accessible to anyone willing to learn. And some very smart millennials have already learnt.
There Are Many Things More Interesting Than Your Product On Tiktok
Traditional brands spending millions on TV ads are trying to buy that awareness. We're earning it, at virtually no cost, by being interesting.
The Problem With Tiktok (And How We Solved It When Others Gave Up)
TikTok should be a goldmine for drinks brands. 3.5 billion downloads. Massive engagement. Young, enthusiastic audience.
There's just one problem - alcohol brands can’t advertise on the platform. And so most traditional drinks brands have simply... given up.
Authenticity ALWAYS beats Aspiration
Instead of polished studio photography we deliver behind-the-scenes reality.
Instead of professional models holding bottles we shoot James May being James May.
Instead of carefully scripted content we record genuine curiosity and experimentation.
We couldn’t care less about ‘aspirational lifestyles’, we prefer relatable enthusiasm.
What Traditional Drinks Brands Get Wrong (And Why It's Costing Them Millions)
We've spent a lot of time studying what drinks brands do on Instagram. And honestly? Most of them are playing it painfully safe.
Making marketing pay for itself
YouTube opens up a world of possibilities for cost-effective marketing. Here's what we built for James Gin, and why it works.
Instead of paying to interrupt people with ads, we create content people actually choose to watch. And the platform pays us for it.
Yes, YouTube pays James Gin to market James Gin.
Let’s talk about traditional marketing budgets (spoiler: they’re ridiculous)
Traditional marketing scales linearly. Want to reach twice as many people? Spend twice as much money.
Content marketing scales exponentially. A popular video from two years ago still generates views (and ad revenue) today. Build a library of 100 videos, and you have assets working 24/7 globally at zero marginal cost.
Drinks marketing in the creator economy
If you're spending six figures on marketing that doesn't feel like it's working, or you're about to launch a brand and the traditional quotes are making your eyes water, let's talk.
The revolution is being televised - on YouTube. And it's surprisingly profitable.
Interested in the cost-neutral marketing model for your brand? We're Straight Shot Media, and we've cracked the code on making drinks marketing pay for itself. Get in touch before you waste much more money.
Why We Stopped Playing the Traditional Marketing Game (And You Should Too)
Drinks brand marketing needs to move into the 21st century…or at least the 20th for heaven’s sake.