After 820,000 subscribers and 18 months of trial and error, here's what we’ve learnt actually performs on big screens:

Over 150 million Americans now watch YouTube on their televisions. Not on phones. Not on laptops. On actual TVs, in their living rooms, often with other people, for extended periods.

YouTube isn't competing with TikTok anymore. It's competing with Netflix.

Here's the revolution nobody's talking about: you can now make content that looks like television for less than the catering budget on a traditional TV shoot. Technology has made TV-quality production accessible to anyone willing to learn. And some very smart millennials have already learnt.