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The Content That Works on TV Will Surprise You (And Crush Your Metrics)
After 820,000 subscribers and 18 months of trial and error, here's what we’ve learnt actually performs on big screens:
Your YouTube Content Looks Terrible on a 65" TV (And That's a Problem)
Over 150 million Americans now watch YouTube on their televisions. Not on phones. Not on laptops. On actual TVs, in their living rooms, often with other people, for extended periods.
YouTube isn't competing with TikTok anymore. It's competing with Netflix.
YouTube Killed the £150K TV Budget (And No-one Noticed)
Here's the revolution nobody's talking about: you can now make content that looks like television for less than the catering budget on a traditional TV shoot. Technology has made TV-quality production accessible to anyone willing to learn. And some very smart millennials have already learnt.
Making marketing pay for itself
YouTube opens up a world of possibilities for cost-effective marketing. Here's what we built for James Gin, and why it works.
Instead of paying to interrupt people with ads, we create content people actually choose to watch. And the platform pays us for it.
Yes, YouTube pays James Gin to market James Gin.